New Optical

Fresh new optical styles have landed.

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Strong, reliable, flexible, sensitive.

Our new titanium frames are the perfect partner.

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Eyecare the way it should be.

Handcrafted and beautifully made. Frames from $145.

High Quality. Fair Price.

The best quality we can, using the most efficient methods we can, at the fairest price we can.

Craftmanship and cool.

We design our glasses in Australia and we pore over every detail from the beginning.  They're the best looking frames you'll own and they'll make you look good too.

Down-to-earth and simple.

We're passionate people who are dedicated to bringing you authentic, affordable, quality eyecare, beautiful frames and an inviting experience.

What Our Customers Think

Metal as anything

Super-light, subtle and stylish.

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The Journal

Meet the Team: Dr. Nieka Sabeti

  Meet Dr. Sabeti!  Kicking off our 'Meet the Doctor' campaign is our resident Gastown optometrist, Dr. Nieka Sabeti. After having a memorable eye...
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World Sight Day

Did you know 95% of blindness is treatable and preventable? That's why Bailey Nelson's Eyecare Director, Robyn, is trekking from Lukla to Everest B...
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