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Who We Are

Well, that's a few of us anyway. Founded in Bondi Beach, Australia in 2012, we've grown into an incredible team across our 23 boutiques in Australia and our 4 newly opened boutiques in New Zealand.

Put simply, buying glasses should be one of life’s pleasures. And we’ve created a formula to make it one. We start with a process that’s clever and honest. We use it to craft eyewear that’s both beautiful and affordable. And we hire people who are passionate and genuine. It’s not rocket science. It’s just caring enough about what you’re doing to do it right. We strive to deliver fantastic eyewear frames at a reasonable price, backed up by great service.

Our vision is to right the wrongs of the eyewear industry - positively and permanently; and whilst we're at it, we hope to empower individuality and self-expression through our beautiful, affordable eyewear, inviting stores and incredible people.

So that's us. That's Bailey Nelson.