COWBOY CODED

Introducing our newest collection

Run into the Wild

Saddle up for our cowboy-inspired collection, featuring bold new shapes and sunburnt colours. Blending wild spirits with a modern attitude, whether you're chasing mountain sunsets or city lights, these frames will be your new ride-or-dies.

Montana in Oxblood

Western soul. Northern spirit.

Not just a look — it’s a way of life shaped by open skies and untamed spirit.

Cole

Bringing a modern edge to a vintage style, our Cole frame is sure to stand the test of time. Paired with our new Frontier tort featuring earthy hues of the mountains — this new colour channels that wild, open-sky energy.

Take a Closer Look

When it comes to quality, it's all in the details. Whether it's the handcrafted bevelling on the Montana, the yolk inspired detailing on our Ranger frame, or the rich mix of warm tones in our new Frontier tort; you won't be able to pass on these new icons.

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© Bailey Nelson 2024