
We spent a morning with her at the markets, following her through the stalls for our newest campaign 'Errands' — and what emerged was less a shoot, more a portrait of someone genuinely at home in their own life.
Shan Kerr is one of them. Melbourne-based model, illustrator and content creator, Shan moves through the world with a sketchbook in her bag and an eye trained to catch the details most people walk past — the colour of a fruit stall, the texture of a paper bag, a stranger who stops to look at what she's drawing.
We sat down with Shan to talk new beginnings, creative ritual, and the art of trusting your instincts.
My ideas come the most naturally when I’m out and about and living my everyday life - on the train, shopping and finding an awesome new piece of clothing, cooking my favourite meals, being out for my morning walk. That’s when the ideas flow!"

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It’s my second year working in art and content creation full-time, and things have never felt busier or more energising. Projects like this campaign are the exact kind of work I used to dream about when I was just starting out. I’m heading into the new year feeling incredibly grateful, clear-headed, and ready for what’s next.

BN: In a world of algorithms and AI, what are the rituals and tools you lean use to stay connected to your own style, taste and identity as an artist and creator?
Time in nature, whether that’s camping with friends, swimming at the beach, or just going for a quiet morning walk, plays a big role in keeping me creatively grounded.
I think the most meaningful and distinctive work comes from me tuning inward - listening to my body and intuition. I journal every night as a way to reflect on the day, write down anything that’s inspiring me and anything I want to work on, and I make a conscious effort to be offline as much as possible. These small, consistent rituals help me stay connected to my own style, taste, and sense of self as an artist.
BN: How much does everyday movement — cafés, travel, or simply passing through the city — shape the way you create?
Everyday movement plays a huge role in how I create. Being on the train, sitting at a café, or just moving through the city naturally feeds into the way I draw. I carry a small A5 sketchbook in my handbag, and the work I make in it tends to mirror wherever I am in my surroundings, my pace and my mood.
When I’m drawing out in the world, I’m often approached by people who also love art, and those small, spontaneous interactions are such a source of connection and inspiration. I love the freedom of being able to draw anywhere, knowing I’ll never really be bored because I can always pick up my pencils. At home, my process shifts - the drawings become larger and more detailed, shaped by having more time, space, and stillness.

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© Bailey Nelson 2024