— BN STYLE
City in Focus
A day in the city with stylist and creative Paris Wycherley, shot for Bailey Nelson's Transeasonal Newness campaign.
A day in the city with stylist and creative Paris Wycherley, shot for Bailey Nelson's Transeasonal Newness campaign.
The architecture, the mood, the quality of light bouncing off a particular corner at a particular hour: all of it feeds in. Watch her move through Melbourne and it feels less like navigation and more like a conversation. This is what happens when someone finds the city they were always supposed to end up in.
Paris grew up in a small town in New Zealand, and the pull toward something larger — richer, more layered — was less ambition than instinct. Melbourne, with its compressed cultural density and its particular talent for grit rendered beautiful, answered something in her.
"There's a down-to-earthness here that I recognised. It felt familiar even when it was new."
It is a city that rewards genuine style — one that punishes performance and dismisses imitation without ceremony. Paris, it turns out, was exactly its kind of person.
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There are strong silhouettes — oversized, considered, never accidental. A fondness for proportion pushed just past comfort and then pulled back into something you'd actually wear. Hats that most people wouldn't have the nerve for. When everyone seems to be wearing the same three references and dupe culture is basically its own economy, that kind of genuine signature is — quietly — pretty rare.
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the campaign is built around a real moment in the calendar: Autumn arriving across Australia and New Zealand, where Bailey Nelson has 78 stores, and simultaneously Spring beginning in Canada, where 40 more stores are stepping into the warmer months. Two hemispheres, one campaign — and that in-between feeling of seasonal shift as the creative thread. Not chasing spectacle, just observing how style moves through a city when it's worn with intent.
Beyond her styling work — a roster that includes Monphell, Moda Operandi, P Johnson, Sir, Ralph Lauren and more — Paris is currently building out her own offering that'll scale her 1-2-1 styling offering, making it accessible to a wider audience across the globe. Something to watch.
She's also your best contact for the top pub eats in Melbourne, a great book recommendation if you're into the kind that keeps you up at night with unnerving twists and turns, and if you haven't been down the rabbit hole of her home styling and art collection posts yet: set aside some time. You'll be saving, sharing and screenshotting for a while.
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