Bailey Nelson
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What's in a Bailey Nelson frame?

Learn more about how we make our frames

What's in a Bailey Nelson frame?

Learn more about how we make our frames

Our focus is delivering the
best value for money in the world.

Our design vision is to create beautiful, modern and iconic products made with the best and most responsible materials that never go out of style. By overseeing every step of the process, we ensure that we only ever produce products that we’d be proud to show our friends and family.
An image of one hand holding a pair of glasses while the other hand draws a sketch of a pair of glasses

Designed in-house, in Sydney

Every Bailey Nelson frame is designed in-house, where our team puts together mood boards for inspiration, sketches initial designs, and maps out product details for prototyping.

By drawing inspiration from current trends and bygone eras, their design vision intuitively honours the past whilst provoking the future.


We source the highest quality materials

Although we’re obsessive about making beautiful products, function always comes before fashion.
From custom-designed cellulose acetate to ultra-lightweight titanium, we use nothing but premium materials for our frames.

Our acetate

Acetate is strong, light, hypoallergenic, and easily repairable, not to mention endlessly colourful and customizable. Our acetates are made by a family-owned Italian company; Mazzucchelli, who develop all our acetates, from our kaleidoscopic tortoiseshells to our translucent crystals.

Our components

Our metal components including hinges and custom wire cores are intricately designed by engineers before being crafted at the factory.

The details

From our custom wire cores and the BN wordmark to our face shape engravings and wave pattern (an homage to coastal roots)—no detail is spared.

A hand holding a raw piece of acetate with lens holes next to a piece of acetate shaped into the front of a glasses frame for comparison

Merging traditional craft with modern techniques.

After our acetate is cut into frame fronts using a high-tech CNC machine, it’s tumbled with wood chips and polished for seven days.

Our frame fronts and arms are then attached together via our custom five-barrel hinges that were created exclusively by us to allow for smoother movement and functionality over a longe period of time.

Our frames are then carefully assembled and sent through a series of quality checks.

Every frame is assembled by hand and made just for your eyes.

We custom-cut and polish the edges of your lenses, which have been treated with anti-reflective and scratch-resistant coatings to ensure strength, clarity and comfort.

A diagram showing the difference between industrial standard (Designer to license holder to manufacturer to retail = $300) versus Bailey Nelson (Designer to License holder = $189)

We're not your ordinary eyewear brand

By going direct from design to manufacture and ultimately into your hands, we cut our cost margin down in comparison to industry standards. We make sure you get what you pay for and more so that you leave with a smile from eye to eye.